Mega bus ad campaign to lure German tourists

Sri Lanka Tourism Promotion Bureau has launched a mega bus advertising campaign in Germany’s capital Berlin and its commercial city Frankfurt, following the success of the taxi advertising campaign it launched March this year during the International Travel Brochure (ITB) 2014, the world’s largest travel trade show. The 100 buses were branded focusing on tourist attraction themes appealing to the German market such as ayurveda, wildlife, beaches, heritage and culture