The Customer Engagement forum is organised by the ACEF TEAM and is guided by an Advisory Board who has the credentials in advanced Customer Engagement work. Some of their work has Delivered ultimate Customer Experience which led to improved customer engagement, loyalty and retention and they bring in these ideas to create a great content to our programs scheduled for India, Srilanka and GCC.
Out of the long list of brilliant entries our eminent Jury had the tough task of selecting the best. The awards were contested by Agencies, Brands and Individuals from India and Srilanka
The jury consisted of:
• Late Mr. Nimal Wirasekara, Chartered Marketer, Marketing and Management Specialist, Centre Member, Organization of Professional Associations (Sri-lanka)
• Amitha Amarasinghe, Head of Neo@Ogilvy (Sri-lanka)
• Prof. Vikram Parekh, Dean of Marketing, SIES College of Management studies
· Samari Ihalagedara, Brand and Sales Coach, Strategist (Srilanka)
iProspect won 13 awards and was judged the Agency of the Year Award for Excellence in Customer Engagement and the runner up was Loops Solutions (Leading Digital Agency in Srilanka) with 6 awards. Followed by companies like Luxury Brands, Mobitel, ATIN OOH, Vizeum, Piramal, Seylan Bank, Fonterra Brand, Ceylinco Insurance, CEAT, Antyra Solutions, ATIN OOH, Godrej Consumer Products, HCL and more…
Mr. Vivek Bhargava, CEO of iProspect was judged as the DIGITAL MARKETING PROFESSIONAL OF THE YEAR and Seylan Bank Plc won the social media brand of the year (Banking Sector).
The event was graced by some of the eminent marketing leaders in the industry. Mainly:
Speaker: Amitha Amarasinghe- Head-Neo@Ogilvy Srilanka
Topic: Engaging the Sri Lankan Social Consumer
Social Media has changed the way consumers acquire and process information before they make a purchase decision. How do these changes affect your marketing communication decisions? Will the old rules of customer communications work in the new world of Social Media?
Speaker: Samari Ihalagedara-Brand and Sales Coach-Strategist
Topic: Building Srilankan Brand through Digitisation
Speaker: Sujan Roy (GM, Marketing Services & Product Planning -Tata Motors)
Topic: Engaging the automotive customer in Sri Lanka
Speaker: Sajith Weerasinghe, Director – Strategic Planning, Grant McCann Erickson
Topic: Engaging for Behavioral Change
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