AIA Insurance raises awareness on cancer and Alzheimer’s with 100,000 steps challenge

• Kicks off challenge  to embark on virtual walk from Kalutara to Galle
• Calls on participants to get fit by completing 100,000 steps from Jan. 15 - 31 
• Rs. 1 mn donation to be made to Sri Lanka Cancer Society and Lanka Alzheimer’s Foundation.

In an effort to create a healthy nation, AIA Insurance has organised a 100,000 steps challenge to encourage the public to start their fitness journey for the year 2022.

Providing a little nudge to start on the new year resolution and keeping true to the brand promise of helping people live healthier, longer, and better lives, the entity has kicked off the ‘Walk to Give with AIA Insurance - 100,000 Steps Challenge’. 

Signing up for this steps challenge does not only help one to get fitter and win exciting rewards, but will also helps raise funds and create awareness about the risk of Cancer and Alzheimer’s, two leading non-communicable diseases in Sri Lanka. 

The challenge is to virtually walk from Kalutara to Galle by completing 100,000 steps between 15th and 31st January 2022. Those interested can download the ayubo.life app via the App Store or Play Store and join the challenge.

Not forgetting that the steps walked anywhere and anytime, may it be at work or home will be captured and mapped on the virtual challenge route. 

Completing the ‘Walk to Give with AIA Insurance’ challenge gives participants a chance to win exciting rewards such as Fitbit watches, AIA merchandise packs and many more from AIA Insurance.
By the end of the program AIA will make a Rs. 1 million donation to the Sri Lanka Cancer Society and the Lanka Alzheimer’s Foundation.

“We are delighted to start the New Year by giving back to society. This is not just a one-off initiative, as a brand we have been actively helping Sri Lankans overcome the risk of non-communicable diseases for healthier, longer, better lives. The most significant initiative of them all is the ongoing 3 year partnership with Sri Lanka Cancer Society where we donate Rs.  100 for every policy sold,” said AIA AGM Marketing Shevanthie De Alwis while highlighting the importance of the initiative.

Commenting on the challenge, Ayubo.life Co-Founder/CEO Chandima Cooray pointed out that health is a human right and if there is any good that came out of these two years of Covid-19 pandemic, it has to be the way it made us prioritise physical and mental health like never before. 

“Our core philosophy revolves around creating healthier nations by making living healthy easy, affordable and fun. Therefore, we take pride in being able to partner the AIA’s Walk to Give 100,000 steps challenge which not only helps Sri Lankans live healthier, longer, better lives but also creates awareness on two leading non communicable diseases in Sri Lanka,” said Cooray.