Alumex loyalty programme to uplift Lankan aluminium fabricators

Empowering local fabricators and strengthening the industry, Sri Lanka’s undisputed market leader and the largest aluminium extrusion manufacturer Alumex PLC, announced the launch of its loyalty programme ‘Divikavuluwa’. 

 ‘Divikavuluwa’ is the most recent of a series of community-centric initiatives rolled out to strengthen the future prospects of fabricators.   

“Our growth is intrinsically linked to that of our community of fabricators, suppliers and broader network,” said Alumex Managing Director 
Pramuk Dediwela. 

“We are aware of the responsibility that accompanies an industry leader, and are committed to ensuring the growth of the sector as a whole. In order to achieve our fullest potential, we have launched the Divikavuluwa project, which aims at strengthening and growing the network of aluminium fabricators in 
the nation.”

As part of the programme, all Alumex products will now feature barcodes in the form of stickers, allowing fabricators to easily redeem their points and have them credited to their account. 

With the Divikavuluwa programme, fabricators can accumulate points over time, which can be redeemed against future purchases, saved for retirement or used in case of emergency. Alumex also plans to conduct seasonal promotional campaigns, and roll out bonus points and rewards in the near future. 

Moreover, a mobile app will be launched to streamline the process in the coming months for efficient real-time updating and redemption of points.

Dediwela, further explained how the unique strength of Alumex’s relationships with its fabricators served as the direct inspiration for the loyalty programme.

“Our teams are in regular contact with our fabricator network, and through those conversations, we quickly understood how much of difficulties they were facing when prices of all raw materials are at all-time highs. Survival has become a real challenge, however, by bundling significantly greater value into repeat purchases we are able to offer a helping hand to our fabricators, and help them to grow together with us.” 

Alumex has opened up the programme to the entire community of aluminium fabricators to make use of this unique opportunity. Once registered they will be eligible for multiple rewards. 

Moreover, Alumex has supported the community and trained over 2,500 fabricators annually since it opened the doors of its training programme 25 years ago.