Assetline Leasing to uplift Northern economy and people

Traffic police officers attached to 16 police stations in Jaffna Division participate at a workshop at Jaffna Headquarters Police Station

Assetline Leasing Company Limited (ALCL) recently introduced several projects as part of its efforts to further develop its operations in the Northern province.  

Assetline, the financial services arm of David Pieris Group of Companies, has built its brand and reputation as providing funding and financial assistance to the less affluent economic classes, entrepreneurs as well as small and medium enterprises. It is their anticipation that the roll out of the initiatives under these projects in the Jaffna district, which will benefit the entire Northern province, will contribute to uplifting the livelihood of the people and contribute to revitalise the economy in the Northern province.  

With this agenda and leveraging on group synergies C.K. Motors, Chunnakam, Jaffna, a longstanding dealer of David Peiris Motor Company (Pvt.) Ltd, was brought on board as a business and cash collection centre representing ALCL. 

In addition to the ALCL branch, the company’s leasing customers can now pay their lease rentals here. For C.K. Motors now in an addition to offering DPMC-certified three-wheelers, its scope of business has expanded with the partnership with ALCL and the financial support provided.   

Jaffna Vehicle Spot, a popular business entity in Kokuvil, was also appointed as a business introducer with the aim of adding convenience to customers looking for financial assistance.  Currently discussions are underway for Jaffna Vehicle Spot to partner the group’s registered vehicle sales operation ‘Riyasakwala’, which would mean both vehicles and tailor-made leasing solutions at attractive interest rates will be available at the same place. 

Concurrently, as part of its commitment to the local community, a seminar was sponsored and facilitated for the traffic police officers under the guidance of Jaffna DIG Priyantha Liyanage, Jaffna HQI, Chief Inspector Chamly Palihena and other officials. The resource persons for this seminar were facilitated by the Police Headquarters, Colombo.  More than 100 traffic police officers attached to 16 police stations in the Jaffna Division participated in this workshop, the objective of which was to enhance road safety and traffic management in Jaffna. 

Commenting on these recent initiatives, ALCL Chief Operating Officer Mahesh de Silva said, “As a responsible financial institution, we are carrying out these projects aligned to the Northern Province Development Plan of the government and road map outlined by Governor Jeevan Thiagarajah, creating a win-win for both the company and people in the region.”