Barista Coffee Lanka launches mega CSR campaign to up oxygen production

CEO Barista Coffee Lanka (Pvt) Ltd Dilupa Pathirana and representative from Breathe Sustainability Yasanthika Dias signing the MOU

Barista Coffee Lanka recently launched a mega CSR Campaign, the ‘Breathe with Barista’, an effort to encourage the planting of more tress which would help increase the oxygen content in the environment.

The project aims to plant over 1200 trees at the Knuckles mountain range with the target of producing 17.2 million pounds of oxygen as the trees mature, thereby providing the estimated amount of oxygen for 707 humans for their entire life span. 

The Memorandum of Understanding for the project was signed between Barista and Breathe Environment Sustainability.

The project is currently running at all Barista outlets creating a space for all customers to be a part of this reforestation project. Barista has come up with a creative concept to get customers engaged by creating a leaf shaped coupon worth Rs. 350 which is the cost of a tree to be planted at the selected area in Knuckles. 
When a customer purchases a coupon which signifies one plant the customer can further engage in it by pasting the coupon on the decorations which have been hung up at outlets to indicate the number of plants which will be soon planted through this project. 

One coupon equals one plant and when a plant which was sponsored by a customer is planted it will be dedicated to the very customer who sponsored it and supported the cause of giving breath to the country at a much needed time. 

“At Barista CSR is not a project, it’s what we do every day, maximizing positive impact to the society at large and minimizing the negative impact as whole,” said Dilupa Pathirana the CEO of Barista Coffee Lanka (Pvt) Ltd. while further explaining the importance of the project with the prevailing situation in the country.