Browns introduces ‘Exide Matrix’ latest revolutionary battery range

From left: Ajith De Silva, Cluster Chief Operating Officer, Automotive & Hardware Cluster, Browns; Partha Sarkar, Director/Chief Executive Officer, Associated Battery Manufacturers Ceylon Limited; Sanakan Thamotharampillai, Group Chief Executive Officer/Chief Financial Officer, Browns; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC and Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC

Exide recently unveiled its latest revolutionary battery range ‘Exide Matrix’, exclusively designed for cars and SUVs. Exide Matrix boasts technological superiority and represents a paradigm shift in the Sri Lankan automotive battery industry. 

Exide Matrix is a groundbreaking technological collaboration among Furukawa-Japan, East Penn-USA and Moura-Brazil, which enables the battery to be upgraded with all latest and cutting-edge technologies such as Punched Grid, Roche and EFB (Enhanced Flooded Battery). 

A forward-thinking enterprise, Browns joined hands with Associated Battery Manufacturers Ceylon Limited (ABM) to launch Exide Matrix. Together with Exide Industries who has mastered the art of thriving amidst challenging environments, evolving customer demands and dynamic competitive landscapes, Browns and ABM introduced the new Exide Matrix battery range to Sri Lanka. 

Battery technology is the cornerstone of energy transition and Browns firmly believes that better automotive batteries could revolutionise the automotive world. The ceremonial product launch — a one-of-a-kind immersive experience — was recently held at Shangri-La Colombo, in line with strict health and safety guidelines. 

The ceremony was graced by Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC; General Daya Rathnayaka, Secretary to the Ministry of Industries and other distinguished guests. The event was organised by Browns Batteries together with ABM to unveil the product line to their business partners and other stakeholders. 

Exide Matrix redefines battery technology with a host of innovative features, including a patented cover with a special omega lid design that supports less evaporation and avoids the battery getting dried up. 

The special plate chemistry, higher CCA and super charge acceptance of Exide Matrix perfectly meet the advanced auto electrical needs of modern cars and SUVs. The battery is engineered to cater to a wide range of requirements under different standards, technological advancements and layouts, including ISS, JIS and EFB. 
Moreover, the use of ‘silver alloy metal’ ensures increased resistance to corrosion and high temperature, while promising a longer shelf life. The special plate formulation for positive and negative plates ensures higher life expectancy and superior charge acceptance. 

The double-clad polyethylene and glass mat separators make Exide Matrix highly reliable. Furthermore, Exide Matrix is spill resistant and ensures little or no water loss compared to conventional automotive batteries. 
Commenting on the launch of Exide Matrix, Ajith De Silva, Cluster Chief Operating Officer, Automotive and Hardware Cluster, Browns said, “The launch of Exide Matrix unveils a whole new chapter of the Sri Lankan automotive industry. Exide Matrix challenges global standards and sets itself apart from all other automotive batteries in the local market. 

Manufactured in line with the latest technology, Exide Matrix is ideal for both European and Japanese cars and SUVs. We are elated to introduce this revolutionary battery to the market as a technology-driven company where innovation and agility are hallmarks of existence. Our future-oriented mind-set is the powerful tool that drives innovation throughout every aspect of our business—today 
and tomorrow.”