CBL Wins Highest Number of Awards YetAgain at the SLIM Brand Excellence Awards

The Jubilant CBL Team

Ceylon Biscuits Limited (CBL) triumphed at the SLIM Brand Excellence Awards 2016, heldat the BMICH, on 08 November 2016, walking away with 8 awards in total, makingit the onlycompany to win a clutchas many as 8 awards at this year’sceremony. CBL’sflagship brand, Munchee, was best owed with 2 Gold awards as ‘CSR Brand of the Year’ and ‘Local Brand of the Year’. Munchee won a further 2 Silver Awards for ‘Product Brand of the Year’ and ‘Innovative Brand of the Year’, while the newly-launched Munchee Ringo bagged a Bronze award for ‘Best New Entrant Brand’. 

CBL’s chocolate brand, Ritzbury,received 3 Silvera wards for ‘Local Brand of the Year’, ‘Product Brand of the Year’ and ‘Innovative Brand of the Year’, the last two won jointly with Munchee. Overall, CBL was the company that won the highest number of awards thisyear. CBL has won a record 13 awards at a previousedition of the SLIM Brand Excellence Awards.

CBL’swinning portfolio at the 2016 SLIM Brand Excellence Awards included: Munchee winning Product Brand of the Year – Silver; Local Brand of the Year – Gold; CSR Brand of the Year – Gold; Innovative Brand of the Year – Silver. Whilst Ritzbury won The Product of the Year – Silver; Innovative Brand of the Year – Silver; Local Brand of the Year – Silver and Best New Entrant Brand of the Year – Bronze for Munchee Ringo.

Commenting on the company’s stellar performance at the SLIM Brand Excellence Awards 2016 Nandana Wickramage -Group Director/Head of Marketing & Sales,Ceylon Biscuits Limited said “We are proud and delighted to earn the distinction of being the only company to win the highest number of awards at the SLIM Brand Excellence Awards thisyear. Our flagship brand Munchee has repeatedly demonstrat edits superiority as a local brand and were main committed to sustaining this leadership position for whatis the country’s foremost brand. Wesalute our consumers, traders, distributors and other stake holders for their continued support and patronage that enables us to reach this mark of excellence. This achievement reflects our commitment to our customers and their preference of our products. Of particular significance to us is the factthat Munchee’s CSR programmes have been heralded as the best in the country. The brand focuses on the sustainable pillars of Education, Arts and Culture, Sports, Disaster Response and Uplifting the Community.

Projects to preven school dropouts, workshops for pre-school children and parents, teacher training programmes and edutainment programmes to promote education are ongoing. We believe that our brand excellence emanates from our sustainable and ethical manufacturing practices and corporate stewardship best practices.”

The ‘Munchee Samaga Gamata Sarana’ is an initiative focused on community development activities. However, its contribution by way of providing muchneeded infrastructure facilities for education stands tallamongst others. The initiative thus far encompasses the building of drinking water systems, construction of school buildings and libraries, donation of computer labs and provision of electricity to schools, construction of mini bridges as well as community centres and community health centres.  Around 100 projects carried out thus far have directly benefitted over 100,000 Sri Lankans in needy areas.

The Munchee Shishyadara projectbrings many benefits to school children and prevents against dropping out of school. Discussions are heldwith the key figures involved in the child’s life; the school principal and government officers in the area, and the childis put back in school and provided with financial support to continue his or herstudies. Many children have been supported through this initiative

Another note worthy initiative of the company is supporting Sri Lanka’snational sport through the National Volleyball Championship at the national level to promote the sport. The ‘CSR Brand of the Year’ was awarded based on Munchee’s contribution towards the well-being and sustainability of the community.

The SLIM Brand Excellence Awards Ceremony is organized annually by the Sri Lanka Institute of Marketing (SLIM), to recognize the excellence of brands’ performance in all aspects and their achievement in with standing prevailing challenges in the marketplace.