Dialog Axiata extends support to Sri Dalada Perahera for 16th consecutive year

As a key contributor and advocator of the major cultural and religious festivals in the country, Dialog Axiata PLC once again extended its support to the Kandy Esala Perahera (also known as the Sri Dalada Perahera or the Festival of the Tooth) which was held from August 2 – 12.

One of the oldest and most venerated religious festivals in Sri Lanka, the Sri Dalada Perahera is held in the month of Esala (July or August) to commemorate the first sermon of Lord Buddha after he attained enlightenment. A 10-day event, the Kandy Esala Perahera pays homage to the Sacred Tooth Relic and its four guardian deities, Gods Natha, Vishnu, Kataragama and Goddess Pattini. The procession appeals to the Gods, seeking their blessings for rains that will aid the cultivation of crops and the prosperity of the country.

While large crowds of spectators travelled from near and far to witness the procession, Dialog enabled its customers with the facility to watch the festival from the comfort of their homes by broadcasting it on Dialog Television.