Rakuten Viber partners with Lasith Malinga

Cricket fans can rejoice as Rakuten Viber partners with Sri Lankan cricketer Lasith Malinga to deliver a cricket experience like no other through a range of exciting features and activities for fans worldwide. 

The partnership aims to combine all of the most loved features of the popular messaging platform into one explosive cricket experience featuring the veteran fast bowler. 

Viber cricket fans can look forward to custom sticker packs featuring Malinga and an official community to engage with him, share comments, and be a part of his daily life. 
The Viber-Malinga partnership will also include Viber’s most recent feature, custom AR-powered Lens on Malinga. 

The excitement-packed cricket affair doesn’t end there. Fans will also be able to engage with the legendary fast-bowler through the Viber Cricket Talks Community during the World Cup, where ten super lucky fans who share a message for him using the custom Malinga Lenses will have the unparalleled opportunity to get on a video call with the legendary cricketer! 

And to make the experience even more special on Viber, fans will even stand a chance to win personalized jerseys signed by Malinga when they participate in daily quizzes and trivia contests exclusively on his official Community.