Rani Sandalwood launched with new look marking 80 years

From left : Chulodhara Samarasinghe – Deputy Chairperson/Managing Director, Amila Udawatte – Chief Executive Officer, A. M. Wijewardene – Chairperson, Kavinda Dias Abeyesinghe – Director and Chaminda Jayasinghe –General Manager – Marketing of The Swadeshi Industrial Works PLC

Rani Sandalwood, commemorating the 80 years of unparalleled quality served by the product with a new look under the theme of shine like a queen. 

 
In 1941, when the soap was first developed at the Swadeshi manufacturing facility in Kandana, it became the first Sri Lankan beauty soap to emerge in the market. Today, it is with great pride that the company recognizes the confidence held by its customers in making Rani Sandalwood, the most popular and number 01 sandalwood beauty soap brand in the country.

“With the commitment to continuous improvement and constant elevation of benchmark standards, Rani Sandalwood has remained at the pinnacle of beauty care offerings in Sri Lanka. The brand’s presence goes beyond Sri Lanka’s shores, with it being widely acclaimed in the international market.”, voiced the Chairperson of The Swadeshi Industrial Works PLC, A. M. Wijewardene. 

The Swadeshi Industrial Works PLC utilizes its state-of-the-art facilities and modern research and development and manufacturing methodologies to innovate and bring new beauty and personal care products to the market that delight the refined tastes of its customers. 

This emphasis is evident by the company’s investment in R&D. The company boasts of cutting-edge technology laboratories and its processes have been certified to ISO 9001 – 2015 standard by the Sri Lanka Standards Institution (SLSI). 

The endorsement of Sri Lankan beauty by Rani Sandalwood extends to its unwavering support to sponsor the Sri Lankan beauty pageants ‘Miss Ceylon’ and ‘Miss Sri Lanka’ through the 1960s to 1980s.

For over many centuries, Sandalwood has been the secret of beauty for women of royalty. It was the practice to apply the natural paste from rubbing of sandalwood bark on a stone, to adorn the skin, which helped the princesses and noble women to soften the skin, reduce the uncomely oiliness and beautify the skin, thereby helping to maintain a radiant complexion.