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Samsung launches Galaxy S7 and Galaxy S7 edge in Sri Lanka, powers them with 7 Meaningful Innovatio

17 Mar 2016 - {{hitsCtrl.values.hits}}

Youngmin Shin, Managing Director of Samsung Electronics launches Galaxy S7 and S7 edge

• Samsung Galaxy S7 and Galaxy S7 edge combine sleek design with powerful performance such as advanced imaging capabilities, water resistance &expandable memory

• Unique experience of post purchase care, assistance and privileges with Samsung Concierge

• With Vulkan API, long-lasting battery and cutting edge processors, the new smartphones are perfectly optimized for gamers

Samsung Electronics today announced the launch of its much-awaited flagship devices, Samsung Galaxy S7 and Galaxy S7 edge,in Sri Lanka. Amongst many other path-breaking innovations, the Galaxy S7 and Galaxy S7 edge bringrefined design language,advanced imaging capabilities, streamlined software functionality and unparalleled connectivity with a host of services and experiences.

Commenting at the launch,Youngmin Shin, Managing Director of Samsung Electronics, Sri Lanka, said,“In our relentless search for a device that embodies the future of mobility, the Galaxy S7 and Galaxy S7 edge innovate in the areas of both performance and design to create a device that reimagines what a smartphone can be.”

Youngmin Shin, Managing Director of Samsung Electronics launches Galaxy S7 and S7 edge

Samsung R&D in Southwest Asia played a significant role in the development of the new devices, witha platform to cater to the needs of premium users in Sri Lanka with Samsung Concierge. The unique consumer engagement platform has been customized to offer valuable services such as Dedicated VIP Hotline, Dedicated Email Support with 24hr response time, Dedicated Service Counter at Service Centers in Colombo, Kandy and Galle

The R&D team also contributed to developing the Motion Panorama feature that will enable consumers to capture live events in great detail by capturing every piece of dynamic motion. Additionally, the Spotlight Selfie feature that provides consumers a studio-like environment with virtual light source, was developed by engineers in Southwest Asia.

Commenting further Youngmin Shin added “With Galaxy S7 and Galaxy S7 edge, we bring to our consumers devices that shape the future and meet their varied needs in the present. The smartphones arepowered by meaningful innovations that will make the lives of people better,” Mr Shin said.

Youngmin Shin, Managing Director of Samsung Electronics, Sri Lanka

Seven Meaningful Innovations:

1. Unmatched design, streamlined for perfection

Galaxy S7 and S7 edgeperfect the 3D Thermoforming process, which now brings metal and glass together seamlessly from every angle. Both the devices come with a thinner bezel and a larger immersive screen in the smallest possible frame, with a 5.5” sAMOLED Display for the Galaxy S7 edge and 5.1” sAMOLEDdisplay on the Galaxy S7.

The edge screen on the Galaxy S7 edge is now even more powerful and convenient, with quick access to Applications and content.

The new ‘Always on Display’ feature allows users to easily check for updates, without having to worry about unlocking the phone.

2. Life Proof - Built for rain, dust or even a shower

With IP68 water and dust resistance, Galaxy S7 and Galaxy S7 edge come with increased utility without compromising on the design. The devices can sustain up to 30 minutes submerged in a meter and a half of water.

3. Professional gradeCamera - High quality images no matter the time of day or place

Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture and bigger pixel; the camera has a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving users a complete immersive visual experience.

4. Advanced Performance - More power than you need

Samsung has also made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processor and battery ensure longer playing time, and the internal cooling system keeps the device from overheating.Galaxy S7 and S7 edge come with 3000mAh & 3600mAh batteries, respectively. The Galaxy S7’s CPU is about 44 percent more powerful than its predecessor. Samsung has also added a dramatically enhanced GPU - which does the heavy lifting for graphics. This is about 60 percent more powerful than the one inGalaxy S6.

Gaming gets serious with the new Galaxy S7 & Galaxy S7 edge. Even the most graphic heavy games run ever so smoothly with significantly less lag and battery drain. The smartphones do not heat up easily, allowing gamers to keep their cool and focus on winning when the game heats up. The new flagships now have Game Launcher and Game Tools, which lets the user control everything from battery usage to interruptions.

Samsung’s latest advances in graphics set a new industry standard. Both Galaxy S7 and S7 edge are the first smartphones with Vulkan: the next generation graphics API that was brought to life in partnership between Samsung, Google and Khronos group. Vulkan delivers PC-quality gaming experience on a device you can hold in your hand.

5. Connectivity - Best network performance

Galaxy S7 and Galaxy S7 edge are powered with LTE Cat 9 connectivity.

Both the new smartphones deliver powerful performance with the hybrid SIM card slot. Adding to the convenience, it allowsusers to insert a microSD card up to 200GB of additional storage. The same tray can be converted into a hybrid dual SIM card slot to get the best of voice and data plans.

6. Phone+

Samsung continues its commitment to a connected ecosystem with partners and developers that ultimately benefit consumers. With the all-new Galaxy S7 and S7 edge at the center, the seamlessly connected devices expand what your phone can be. With meaningful partnerships that redefine the experiences users can have. The unified integration with Gear S2 and Gear VR gives Galaxy users more opportunities and a better experience

7. The Full Galaxy Experience – Samsung Concierge

Samsung Concierge is a unique platform for premium Galaxy S7 and Galaxy S7 edge users. The unique consumer engagement platform has been customized to offer valuable services such as Dedicated VIP Hotline, Dedicated Email Support with 24hr response time, Dedicated Service Counter at Service Centers in Colombo, Kandy and Galle

Price & Availability

Samsung Galaxy S7 and Galaxy S7 edge areavailable at an attractive price ofLKR 113,750 (32 GB) and LKR 129,800 (32 GB), respectively.

Galaxy S7 and Galaxy S7 edge will be available in Sri Lanka starting from March18, 2016 inBlackOnyx, Gold Platinum and Silver Titanium colors.

L-R –JanodaThoradeniya- CEO JKOA, Mano Marasinghe - Managing Director, Singhagiri Limited, Youngmin Shin, Managing Director of Samsung Electronics, Shenelle Perera, Ranjan Perera –CEO,SoftlogicMobile Distribution and H. K. Chang – Director, SoftlogicRetail.