Singer launches high-tech smartphone brand ZTE in Sri Lanka

From left: Singer Sri Lanka PLC Category Manager Digital Products Tharaka Warnakulasuriya, Singer Sri Lanka PLC Marketing Director Shanil Perera, Singer Group Chief Executive Officer Mahesh Wijewardene, ZTE Lanka (Pvt.) Ltd Chief Executive Officer Yang Ming, ZTE Lanka (Pvt.) Ltd Key Account Manager Yongke Zhuang and Singer Sri Lanka PLC Brand Manager Digital Products Samith Fernando

Singer Sri Lanka PLC, the country’s premier consumer durables retailer, together with ZTE Corporation officially launched the ZTE smartphone brand in Sri Lanka, at a virtual event held recently. 

Singer, being the national distributor for the ZTE brand, announced that it would soon showcase a complete range of ZTE smartphones from entry level to mid-range and flagship in Sri Lanka.

During the virtual launch, Singer unveiled the ZTE V30 models, including ZTE V30 and ZTE V30 Vita, packed with cutting-edge features and stylish designs. 

ZTE is a leading technology solutions provider, which boasts a rich history of providing innovative technology solutions offering a revolutionary user experience powered by strong performance. Its core strengths are 5G infrastructure, data centres and smart devices segment including smartphones, wearables, audio devices, IoT devices, etc.  The brand ZTE is committed to upgrade smartphone technologies to suit the modern consumer needs with more focus on speed, performance, camera, etc. 

ZTE showcases a complete range of smartphones offering seamless access to a smart life. ZTE’s smartphones consist of entry-level to mid-level smartphones under the ZTE Blade series, flagship 5G devices from ZTE Axon series and its high-end gaming smartphone under RedMagic series. 

Commenting on the newly launched ZTE smartphone brand, Singer Sri Lanka PLC Group CEO Mahesh Wijewardene said, “We are indeed proud to bring a world-class smartphone brand to Sri Lanka, which offers more choices to our customers. ZTE’s new smartphones prove a leap-forward improvement in all their aspects whilst smartphone users will see unappalled changes in terms of speed, performance, build quality, camera innovations, etc. With the launch of ZTE smartphones, Singer enables the latest technology to be accessible to all consumers at very competitive prices. We are looking forward to roll out the new ZTE smartphone range from September onwards.”

All ZTE smartphones are backed by the trusted Singer warranty, which can be claimed through islandwide dealers. Singer is highly renowned for its islandwide retail and dealer networks that cater to the increasing demand for tech-related products. Singer owns 23 islandwide distributors who redistribute smartphones to more than 1800 dealers through a well-structured distribution network and a fully-fledged e-commerce platform, Singer.lk. Singer’s strength in the retail and distributor arms have propelled it to newer heights in the retail space. 

“At ZTE, we are focused on continuous innovation in integrated communications to make people’s lives better. Smartphones being a primary segment in our technology solutions, we are committed to deliver future proofed devices with advanced features. We offer a comprehensive smartphone portfolio catering to varied needs of customers, be it for professional photography, gaming and regular usage. We identified that Singer is the ideal partner for us to enter the Sri Lankan smartphone market,” said ZTE Lanka CEO Yang Min.