Softlogic launches ‘Walton’ brand in SL

Softlogic Retail Pvt Ltd, a fully owned subsidiary of Softlogic Holdings PLC recently partnered with world renowned multinational consumer electronics brand Walton to introduce the Walton brand of TVs to the Sri Lankan market.

Walton is a leading electronics brand which is available in more than 40 international marketscovering Europe, Asia, the Middle East and Africa. Launching the brand in Sri Lanka is one of Walton’s milestones towards achieving their vision of “Go Global 2030” and becoming one of the best electronics brands by 2030. In the initial phase Softlogic plans to introduce the Walton 32-inch LED TV targeted toward the mass market segment where there is expected to be a strong demand. 

This would soon be followed with the larger screen LED TVs. The Walton 32-inch LED TV comes with High Definition (HD) Technology which gives high quality picture experience to viewerstogether with the new trendy narrow bezel design which adds a cosmetic appearance to the product. The product will be made available in over 200 Softlogic and Softlogic Max Showrooms locatedIsland wide and also on www.mysoftlogic.lk, Softlogic’s e-commerce store. While offering the most affordable 32” LED TV in the market, Softlogic Retail has a host of attractive in-store payment plans; such as 0 percent interest-free instalment schemes on leading credit cards for up to 60 months, as well as up to 12-months interest-free hire purchase payment plans under Softlogic’s popular ‘Poli Free Hithata Free’ scheme

Chief Executive Officer of Softlogic Retail (Pvt) Ltd, Mohammed Rizvi said, “Softlogic is immensely pleased to launch the Walton brand to the Sri Lankan market. With our diversified business eco system within the retail market, we have built a strong and loyal customer base that has come to trust us in bringing them the best brands in the world which enrich and upgrade their lifestyle. I’m sure Walton will be one such brand where our customers will be delighted with its superior product quality and affordability.”