‘7 Star Women – Empowering you for tomorrow’

Dr. Sulochana Segara, Chairperson and Founder addressing the crowd

Serendib Flour Mills recently partnered with Women in Management, to host a customized training session for small-scale women entrepreneurs. The day-long training session took place on International Women’s Day at Renuka Hotel and was attended by over 40 women, who run small businesses in various cottage industries. 

The training programme was titled ‘7 Star Women Empowering you for Tomorrow’ and provided the women with the basic tips and knowledge that they need to make their businesses thrive. The programme addressed the challenges that many women in business face and provided practical tips on how to overcome them, whilst strengthening one’s overall operation. At the conclusion of the programme each participant was awarded with a certificate of participation. 

Commenting on the programme, Ms. Nimanthi Muthugalaof MPCS Warakapola who was a participant said: “We really appreciate the value that this programme provided us with. We acquired a great deal of knowledge about how to improve our businesses and general management skills. I would like to thank the Serendib Flour Mills team and Women in Management for putting together such a comprehensive and useful training session. We would like to request the organizing committee to take this programme to the grassroots to empower women in the rural areas.”

Kevin O' Leary - CEO of Serendib flour mills at the workshop

Several women in the programme run small food stalls, eateries and bakeries and were able to learn more about how to streamline their operations, boost their sales, manage their expenses whilst effectively marketing their products. SFML has had a long-standing history of supporting women and communities through the provision of customized trainings and the company continuously strives to uplift women in business across the country. 

Commenting on the programme, Kevin O’Leary – CEO, SFML, said: “We would like to thank Women in Management for facilitating this training session and we would also like to thank all of the participants of this programme for their effort and commitment. We hope that the training that was provided will have a meaningful impact on their businesses in the long-run. International Women’s Day is celebrated around the world and this year, it was run under the theme ‘Be Bold for Change’, we hope that this programme, has given each of the participants, the skills and insights that they need to improve their businesses and make positive changes in their personal and professional lives.” 

Kalinga Wijesekara, Head of Marketing and Communication addressing the audience

Serendib Flour Mills is one of the leading flour mills in Sri Lanka and is a joint venture between Al Ghurair Foods (AGF) and Emirates Trading Agency (ETA). The company’s iconic 7 Star brand of flour has been nourishing the nation for 9 years and embodies the qualities of purity, innovation, quality, freshness, expertise, service and trust. Serendib Flour Mills is committed to becoming the number one producer of wheat flour in Sri Lanka and the preferred flour supplier in international markets.