29 Apr 2016 - {{hitsCtrl.values.hits}}
TVS introduced their fifth innovation to the local market in the form of a 2-door three wheeler recently.
This is the first 2-door Three Wheeler to hit the local roads and it is reinforced with firm-structured fiber hood and fiber doors that ensures strength, safety and roadworthiness of the vehicle.
Commenting on this novel introduction, the Chief Executive Officer of TVS Lanka Ravi Liyanage said, “This is a proud moment for TVS Lanka and for the Brand TVS. Making the first 2Door three wheeler is a great achievement as it projects our company’s ability to think out-of-the box and our capacity to commercialize such innovative ideas. Perceived as “just like a car” TVS KING’s new introduction is accepted by the majority of customers, displaying their enthusiasm towards innovative products. The new introduction has also extended our product portfolio, giving customers a more vibrant line of products to choose from. Furthermore, this will re-define the category status of three-wheelers in the industry.” Hashan Haputhanthri, Head of Marketing TVS Lanka discussing about the company’s edge for innovation said, “The Innovation process of a three wheeler is anintricate and critical task as it should be handled with utmost care and safety. We have crossed a significant milestone with this introduction and reinforced our status as an innovator. This product is more suitable for colder climates and this is why we had the unveiling in NuwaraEliya.”
“Adding the 5th variant to the TVS KING range is a brilliant milestone. We are now expanding our boundaries. I should be thankful to my team for accepting the innovation challenge and coming up with this idea. The right attitude, right blend of aggression and perfect rigor sparked the success of managing and selling innovations. I am confident that TVS KING 2D will gain market success in record time.” said Head of Sales TVS KING range Shirantha Palliyaguru.
TVS Lanka is a joint venture with United Motors and TVS Motors India. TVS Motor Company, the flagship of 100 years old, over US$ 7.2 billion TVS Group, is one of India’s leading two wheeler manufactures and among the top seven in the world.
The company has 3 manufacturing plants in India and one in Indonesia. Present in over 57 countries worldwide, TVS Motor Company is renowned for innovation and currently owns 600 + patents. TVS Motor Company has the unique distinction within the automotive Industry, being the only two wheeler manufacturer to have been awarded the Prestigious Deming Award in 2002. TVS Motor Company is the only Indian Automobile Company, which won the Prestigious
Deming Award.
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