UK’s iconic beauty brand The Body Shop opens new store in Sri Lanka

The Body Shop, the iconic global retailer of cosmetics and toiletries, launched its new store in Sri Lanka recently.  
The Body Shop was founded in 1976 by Dame Anita Roddick, in Littlehampton, England. The beauty brand pioneered social activism and was built on the philosophy that business can be a force for good. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. 

Scaling up its vision, earlier this month, The Body Shop has launched globally a pioneering new global corporate social responsibility (CSR) strategy that will underpin all aspects of company operation. The new commitment will reaffirm The Body Shop position as a leader in ethical business and will define the next stage of development of The Body Shop business. The brand has established a sustainability framework entitled ‘Enrich Not Exploit’, incorporating 14 specific, measurable CSR targets for 2020.

New targets include ensuring 100 percent of The Body Shop’s natural ingredients are traceable and sustainably sourced; reducing the energy consumption of The Body Shop stores by 10 percent every year; and guaranteeing that 70 percent of The Body Shop’s product packaging does not contain fossil fuels.

All The Body Shop products are created using the finest ingredients sourced from the four corners of the globe which are not tested on animals. The Body Shop has over 3000 stores in over 60 countries.
The Body Shop Brand Ambassador Jacqueline Fernandez launched the new store at Fairline Building on Galle Road in an exciting and interactive media event.

Also present on the occasion were The Body Shop Sri Lanka Director Trevor Rajaratnam and Softlogic Group Chairman/CEO Ashok Pathirage.  Softlogic Group holds the franchise for the new store.
The Body Shop store offers a wide range of 100 percent vegetarian products across skin care, bath, shower, body care, make up, hair, fragrance, men’s and gifts. Other than the world famous and iconic products, the store also offers skincare specialist consultation and make-up application and special make over services for customers.

Speaking on the launch Rajaratnam said, “We are delighted by this opportunity to launch The Body Shop in Sri Lanka. The Body Shop continues to derive inspiration from its founder Anita Roddick’s vision to be the most ethical and sustainable beauty brand in the world. It brings us pleasure to be able to extend her heritage in Sri Lanka and introduce The Body Shop products to discerning Sri Lankan consumers who truly appreciate our naturally inspired and sensorial products.

Sharing about the brand’s philosophy he also added, “The Body Shop has dedicated itself wholeheartedly to enriching people and the planet and we strongly believe in this responsible business ethic. Our recently launched new commitment ‘Enrich Not Exploit’ will enable us to protect and nurture the environment and society across every part of our business: ingredients, products, packaging, stores, employees, suppliers and campaigns.”

Fernandez expressed her delight on The Body Shop’s launch in her country. “It’s been a long association with The Body Shop and it is an absolute pleasure to be the face of this inspiring natural and ethical beauty brand in my country. I am very excited to be part of my favourite brand’s launch in the country. The Body Shop is going to be a gift to thousands of consumers in Sri Lanka who have waited long for the brand. I am confident that consumers will feel good every time they walk inside The Body Shop stores and enjoy the products as much as I do.”

Speaking about her favourite The Body Shop products she said, “I am addicted to The Body Shop products. I love the fact that The Body Shop offers the world’s best ingredients from around the world. My personal favourites are Fuji Green Tea Body care range which is a must-have for me as with these refreshing products I can smell good and feel good too. Tea Tree oil that keeps my skin blemishes-free and for my hair, I always trust and use The Body Shop’s Rainforest Coconut hair oil.”

Speaking on the launch Pathirage said, “We are thrilled to associate with The Body Shop. In The Body Shop, we have found our kindred spirit: thanks to the synergy of our values, vision and culture, we will have the opportunity to greatly accelerate the business in Sri Lanka.”