Daily Mirror - Print Edition

Etisalat celebrates 25-year journey with rewards of 250 lakhs

28 Jan 2015 - {{hitsCtrl.values.hits}}      



Etisalat Lanka, the only network in Sri Lanka to complete 25 years in the mobile telecommunications sector, introduced a promotional scheme to reward its loyal customer base of 4.5 million connected to the 072 network.


First week winners: W. Udaya Pushpakumara from Madapatha (motor bike Honda CB Trigger), P.M.G. Gamini Gunathunga from Aththankadawala (TV), S.W. Dharmarathne fromKoswatta (gold coin), R.A. Wijerathne from Kurunegala (smartphone), R.M. Karunapala from Iriyagolla (tab) and U.S.P. Kumara from Ampara (air ticket)


Etisalat began 2015 by rewarding the first two batches of winners from the 25-year anniversary promotion, marking its dominant presence in the industry in the new year. The network aims to thank and reward its entire customer base with prizes worth Rs.25,000,000 for a period of three months as part of their silver jubilee celebrations.


Etisalat extends an array of exciting promotional offers to its valued customers through this grand anniversary prize draw which commenced in December 2014. A massive 23,000 prizes are up for grabs during the promotional period, including a gamut of cash prizes, air tickets, motor bikes, smartphones, tablet PCs, gold coins, LED TVs and a luxury Honda Vezel SUV as the grand prize.


In addition to the daily, weekly and monthly gifts, Etisalat is awarding several network offers as part of the 25th anniversary celebrations. Reloads for up to Rs.500 or Rs.1000 minutes of usage are up for grabs based on the customer’s stay on the network.


As part of celebrating their loyalty and dedication towards the brand, customers are given more chances to win by simply reloading or talking more on Etisalat and can further keep track of their winning chances by dialling *25 OR # 25 #. The promotion has also taken into consideration longtime patrons of the network and has structured the draw points according to loyalty users, frequency of reloads and the amount of network usage.


Customers who have remained with Etisalat for a longer period have a higher chance of being rewarded and enjoying many more benefits. Moreover, customers who have completed 20 years with Etisalat will be awarded 5,000 winning chances upfront. Hundred winning chances will be awarded upfront for every month stayed on the network whilst new joiners to the network will be awarded 100 winning chances.

Etisalat Lanka is the only network in the island to achieve this 25-year milestone and is indeed very proud of t his significant achievement. Customer satisfaction has always been at t he forefront of Etisalat business practices and they will continue to extend unique promotional offers that showcase their utmost appreciation of t he trust and support of their customers islandwide.