Daily Mirror - Print Edition

wOw.lk partners with Micromax to offer an incredible deal for the world’s slimmest phone, Canvas Sli

05 Jan 2016 - {{hitsCtrl.values.hits}}      


Left to right: E.M.Tharindra Niroshan - Brand Manager, Metropolitan Telecom Services (Pvt) Ltd, Sanjeewa Hewagamage - Distribution Manager, Micromax Informatics (Pvt) Ltd, International Business Sri Lanka, Sanjeev Ariaratnam – Director, Metropolitan Telecom Services (Pvt) Ltd, Naresh Sathasivam - General Manager, Sales & Business Development, wOw.lk , Shehara Hewage - Senior Manager Key Accounts, wOw.lk


wOw.lk, Sri Lanka’s premier e-commerce site, joins hands with Micromax Informatics Ltd. to offer its customers the best deals for the newly launched world’s slimmest and lightest smartphone, Canvas Sliver 5 this festive season. With a thickness of 5.1mm (end to end) and weighing a mere 97 grams, the Canvas Sliver 5 is crafted exquisitely in a distinct metallic frame which is made from aircraft grade aluminum, the smartphone is a perfect confluence of design and substance. The 4.8-inch HD AMOLED display smartphone runs on the latest Android Lollipop 5.0, with a Qualcomm® Snapdragon™ 410 1.2GHz Quad Core, avails users great benefits like optimized battery usage, improved application performance, refreshed notification system etc. The device is now available on wOw.lk through Metropolitan, the only authorized distributor in Sri Lanka for Micromax.  

Commenting on the launch, Amit Mathur - Vice President, International Business, Micromax Informatics Pvt. Ltd. said, “We are extremely proud to have partnered with wow.lk yet again after a successful launch of the Micromax Canvas Xpress. At Micromax, we have been consistently working on the design language of our devices to align them with the evolving needs of new-age consumers, and addressing them before anyone else in the eco-system. The Canvas Sliver 5 is a testimony to this vision, bringing together the elements of unmatched design, style and performance in one device as a result of diligent efforts of our R&D team to find the perfect balance. By joining hands with wOw.lk, a company that has revolutionized Sri Lanka’s e-commerce landscape, we hope to strengthen our online brand presence and drive sales and customer engagement via wOw.lk’s online channels.”

Also commenting on the partnership between wOw.lk and Micromax, Sheyantha Abeykoon - Chief Executive Officer of Digital Commerce Lanka (Pvt) Ltd., the company that owns and operates wOw.lk stated, “Since its inception, wOw.lk has focused on building strategic partnerships with leading corporates and brands in the country. We are delighted to have had the opportunity to be the exclusive online partner for the world’s slimmest and lightest smartphone, Canvas Sliver 5. The wOw.lk website can now be accessed in Sinhala, Tamil and English to expand our reach and connect with more customers and we also offer island-wide delivery, so customers can purchase products from anywhere in Sri Lanka, with minimal hassle.” 

wOw.lk continuously evolves and initiates partnerships and special offers that meet the varied needs of the local online community. The website has been at the forefront of e-commerce innovation in Sri Lanka since its inception and continues to deliver a convenient virtual shopping experience to customers, providing them with a variety of affordable products and services. Backed by Dialog Axiata, Sri Lanka’s largest telecommunications service provider, wOw.lk is now one of the largest and most reputed e-commerce sites in the country.