Going populist all the way!

Given the big poll around the corner, a move is afoot to launch a grand roadshow to promote the image of a prominent political character.  

Two campaigns are to run simultaneously to bolster the image of this political figure according to the initiative taken by a few family members.  

By the way, the family members involved had recently consulted several leading political advisors about the proposed road show. One of these consultants had advised that the political figure should go one hundred per cent populist and avoid getting involved in any decision or move that the ordinary people would not approve.  

The political figure and his family members have agreed to follow this advice to the letter and the political figure has already begun making newspaper headlines.