A bookmark, transformed into a hand-held eye chart.

Having said by the eye specialists, treating visual impairments has been the least of the health priorities of most of the Sri Lankans, the experts further endorse that there are 9.3 million people in Sri Lanka suffering from eye-sight issues. That’s one out of every three Sri Lankans; and more alarmingly, people keep ignoring loss of vision and varying forms of vision impairment for years before they really do something about it. 

This is when Wickramarachchi Opticians - the trusted eye wear solution provider of the nation for decades, decided to open the people’s eyes to this serious issue with a simple bookmark. 

It’s a regular sized bookmark, with an interesting story printed on it. The story begins with a font size that anyone could read; and as the story reaches to the most interesting part, the font size gradually gets smaller making it unreadable for anyone with eye sight issues.

Wickramarachchi eye-opening bookmark was launched in the Colombo International bookfair. It’s the largest book exhibition in South Asia - a national event, much anticipated by book lovers all around the country where the eye-opening bookmark was distributed for free.   

The bookmark entitled the readers for a free eye checkup and better discounts at Wickramarachchi opticians, for those who failed to get to the end of the story. 

Furthermore, Wickramarachchi continued this national initiative joining hands with top book publishers and stalls in Sri Lanka.     

People’s eyes were open to the realization that their eyes are not what they used to be with a simple bookmark by transforming it to an eye chart that drives self-realization and action.