Fairfirst Insurance – Investing in Technology to Make the Customer Journey Better

Fairfirst is upgrading its technology backbone to a state-of-the-art, best-in-class, technology platform that will make the customer journey at Fairfirst much better. This comes as no surprise as Fairfirst places itself as amongst the most innovative and tech-driven service brand in the industry hence taking a lead role in its tech-driven agenda with the support of a design-led thinking culture. 

In mid-July, “Project Butterfly” went Live at Fairfirst. The first line of business that went live is Personal Accident Insurance policy. And very recently the Marine Insurance policy went live as well. Other portfolios are sequenced and will continue to be rolled-out over the next few months. 

Project Butterfly is a business transformational project that was implemented to replace a 23-year-old legacy system. The new technology platform is a state-of-the-art IT system deployed by one of the top-most global technology vendors and with serious financial investment which has taken the company’s infrastructure to a whole new level 

Mr. Clement Fernandopulle, Chief Technology Officer, Fairfirst Insurance stated, “We embrace a design-led thinking culture and in this way, we are able to focus on a tech-driven agenda. Project Butterfly is one such technological achievement that extends the flexibility of our work processes to our teams, business partners and customers. We make sure that whatever breakthrough we make has an equal benefit across all functions.”

They say a business is only as happy as its people which is quite so with Fairfirst’s new system bringing about new benefits and features. The expectation of Project Butterfly is to improve a myriad of areas related to 5 key components:

Modernize
Modernizing and replacing in-house systems to incorporate more functionalities and advanced technology

Consolidate
Removing of redundant technologies and consolidating technology platforms as applicable

Standardize
Standardizing all operational functions in to a single core system

Centralize
Centralizing functions to the extent possible considering regulatory requirements

Optimize
Optimizing systems by re-engineering the application landscape and processes around it

Mr. Wasantha Welikala, Senior Manager - Information Technology adds, “Our optimism and willingness to #GiveItATry has always created magic. Designing a customer-centric system not only helps the company but also our business partners who help deliver our promises of Empathy, Authenticity and with Responsibility. Project Butterfly will further add many more beautiful colours to our capabilities, as it progresses and reaches completion later in the year.”

Fairfirst Insurance is part of the Canadian-based Fairfax Group. Fairfax, through its subsidiaries, has an international insurance and reinsurance business with a global underwriting reach, longstanding relationships and a broad product range. Fairfax has a strong foothold in the growing insurance and reinsurance markets of Southeast Asia, Eastern Europe, West Asia and Brazil.