Lanka SSL strengthens its partnership with TATA Steel

(L-R) Anurag Pandey, Chief of Marketing and Sales at TATA Steel Ltd's Global Wire India (GWI), and Pravin De Silva, CEO of Lanka Special Steel Limited (Lanka SSL)

With an undisputed reputation in the steel industry, Lanka Special Steel Limited (Lanka SSL), a subsidiary of E B Creasy Group, stepped up to strengthen its long-standing partnership with TATA Steel Ltd's Global Wire India (GWI), one of the world's largest steel wire manufacturers with industrial facilities in India and Thailand.

Lanka SSL will be the sole agent and distributor in the country for all of its premium quality wire products, further expanding its existing portfolio. The products now include High Tensile wire (HTS) used in concrete reinforcement of electric poles and pre-stressed concrete pipes, Prestress Concrete Strand wire used in pre-stressing concrete for constructing various types of structures, Spring wire for mattresses and body parts of motorbikes, Bead wire for tyres in automotive products, Shutter wire for roller gates, Heavy GI for Gabions and high value products.

Its steel wires being used across various industry segments ranging from construction, automotive and power to general engineering and retail. It takes great pride in having supplied wires for many iconic structures across the world. GWI is a division of Tata Steel which is one of the world's most geographically-diversified steel producers. 
With this strategic move, Lanka SSL will now ship and store its products in contrast to having to pre-order them. Customers can now seamlessly access these premium high-quality products with Lanka SSL taking all possible measures to assure its reach and availability in the market. 

Mr. Anurag Pandey, Chief of Marketing and Sales said: It is with great pleasure that we announce the new level of relationship with one of the most respected and reputed company: LSSL as our sole distributor in Sri Lanka. Tata Steel has a long serving history of strong channel presence in the retail and institutional segments which Global Wires India Division now seeks to extend and leverage in International markets.’

‘With the appointment of LSSL as its sole distributor in Sri Lanka, the two decades of mutual trust between these two companies gets further reinforced, besides  opening up new avenues for business development, increase our market presence and significantly augments our customer serviceability in the market place, bringing us closer to the customers and market. Our commitment to our customers lies in the offering of high quality products with differentiated top notch service levels which gets further strengthened with this strategic alignment with LSSL. My warmest congratulations to LSSL on this appointment and best wishes for greater success and continued improvement of our business relationship.’

Mr. Pravin De Silva, CEO of Lanka Special Steel Limited, said 'We are delighted to reinforce our successful partnership with a global leader in steel wires. Though we have represented as a local agent in the past offering a few of their products, we've now expanded to include all of its wire products being the sole distributor in Sri Lanka. This will be helpful to our customers in numerous ways to enhance their cost-effectiveness since material readily available in Sri Lanka.’

Over the last sixteen years, Lanka SSL has been providing excellent customer service and superior products to its clientele, especially in the booming construction sector in Sri Lanka, making it a leader in the industry. LSSL have built their reputation with repetitive and loyal customers, and their highly qualified team. The team provides a well personalized and individualized approach to each order and each client, and continually strives to provide solutions to all their customer needs and requests. Lanka SSL is an ISO 9001: 2015 and SLS 139: 2003 certified company.