Softlogic Life successfully hoists Sri Lanka’s first-ever crowdsourced Christmas tree

Distributes more than 2000 vegetable plants to the public and schools

Sri Lanka’s 2nd largest life insurer, Softlogic Life, successfully hoisted its iconic vegetable Christmas tree for the second consecutive year at the most iconic Galle Face roundabout in the city of Colombo. The Christmas tree was made up of vegetable plants planted and sent to Softlogic Life by people from all four corners of Sri Lanka going down in history as Sri Lanka’s first-ever crowdsourced Christmas tree made of vegetable plants.

Hoisted from 23^rd December to 2^nd January, the Christmas tree installation comprised 2000+ vegetable plants of diverse variety and nutritional value. With a base width of 12 feet, and a total height of 30 feet, the tree was made of vegetables such as purple and green cabbage, Chinese spinach, brinjal, water spinach, bird and green chillies.

While this unique Christmas tree caught the attention of the public and made headlines in various social media and news platforms, what was even more significant is that this stood tall for over 10 days, resilient against challenges like extreme sunlight, humidity and sea breeze on one of Sri Lanka’s busiest roundabouts. This was intentionally done by Softlogic Life to convey a very important message to Sri Lanka which is, if Softlogic Life can do it here under such environmental conditions, anyone can start their own home garden, even if it’s on a balcony in their home.

Sri Lanka, a nation enriched with myriad blessings, stands as a testament to the incredible potential within its borders. Softlogic Life recognizes and celebrates the abundance of opportunities that the country offers while urging people to take action. The iconic Christmas tree, in its second consecutive year, was not merely a festive spectacle but a symbol of the nation’s resilience and fertility and this campaign served as an inspiring reminder that, home gardening is achievable anywhere and in any part of Sri Lanka.

Following the public display of the remarkable vegetable Christmas tree, Softlogic Life distribute the 2000+ thriving plants to the general public and schools to start their own home gardening journey even in a small way.