Sam’s Chicken, UK

Hugely popular YouTube series ‘Chicken Shop Date,’ which brings together global celebrities for candid, often humorous interviews over a meal have filmed several episodes at various Sam’s Chicken restaurants in the UK. Hosted by Amelia Dimoldenberg, episodes filmed at Sam’s Chicken has featured high-profile stars such as Ed Sheeran, Lando Norris (F1), Tems, Flo (band), Andrew Garfield, Sabrina Carpenter, Billie Eilish, SZA, Dominic Fike, Rema, and Freddo. These episodes filmed at Sam’s Chicken locations have drawn millions of views, making it a cultural phenomenon among fans worldwide.

Sam’s Chicken, founded by prominent British Sri Lankan entrepreneur Sam Chandrasinghe, operates over 50 locations across the UK. As part of this collaboration, Sri Lankan brands like Elephant House Ginger Beer (EGB), and the newly launched Sam’s King Coconut Water regularly appear alongside Sam’s meals during these episodes. The strategic placement provides these local brands with invaluable international visibility and allows them to reach new global audiences.

Mr. Sam Chandrasinghe, Founder and Chairman of Sam’s Chicken expressed his pride in promoting Sri Lankan products through this partnership. “We have thoroughly enjoyed being a part of Chicken Shop Date over the years. Amelia and her team are a pleasure to work with. We’ve had the privilege of welcoming some big names into our restaurants, and it’s been wonderful to see these celebrities savouring Sam’s Chicken, and other local brands from Sri Lanka we actively promote across our restaurants.”

Since arriving in the UK in the 1960s, Mr. Chandrasinghe has been a longstanding advocate for Sri Lankan culture, consistently promoting his heritage while building a successful business empire. Despite his accomplishments abroad, he remains deeply connected to his roots, regularly financing his alma mater Ananda College’s annual football tournament, ‘The Sam Chandrasinghe Football Cup.’ Through initiatives like this and his strategic brand collaborations, Mr. Chandrasinghe continues to support Sri Lanka’s presence on the global stage.

By integrating these brands into popular media content like 'Chicken Shop Date,' Sam’s Chicken not only delivers a taste of Sri Lanka to UK audiences but also paves the way for local products to thrive in the international market.