Chinese Digital Marketing experts to speak at Cinnamon Travel Bloggers Conference

The much anticipated Cinnamon Travel Bloggers’ conference(TBC Asia) scheduled for 7th June at Cinnamon Grand Colombo will see a series of presentations delivered by global experts on multiple topics ranging from developing corporate content and how bloggers can help, the takeover of video blogging, effectively reaching out to the Asian millennials and 
many others. 

Amongst some of these key topics, the organizers have also introduced the very timely topic of Chinese digital marketing, providing valuable insights into reaching this key tourism generating market. The conference is presented by Cinnamon Hotels & Resorts in collaboration with the national carrier SriLankan Airlines and the Professional Travel Bloggers Association (PTBA).

With the growth of Chinese travellers to Sri Lanka, companies have a huge opportunity to penetrate this enormous market using cost effective methods. Talks by Jens Thraenhart and Dr. Mathew McDougall at Cinnamon TBC Asia will both be addressing the complex issue of reaching the Chinese market. With blocks on Facebook, Twitter, YouTube and other leading global social media sites, reaching the massive volumes of potential Chinese travellers to Sri Lanka has been a challenge for the local travel sector. Cinnamon TBC Asia curated these special sessions to help understand Chinese social media and alternate digital strategies that will enableSri Lankan brands to reach large, relevant audience numbers in China. 

Both speakers of Cinnamon TBCasia are experts in their field and also specialize in Chinese digital marketing making them the perfect advocates for new strategies to reach the massive untapped potential in China. 

Jens Thraenhart is founder & president of Digital Innovation Asia (DIA), an initiative endorsed by the UNWTO, ASEAN, and PATA, as well as NTOs in Asia, building digital capacity in the travel and tourism industry in Asia Pacific, including initiatives such as E-Tourism Asia, E-Tourism China, Blogger Match-Up, and Digital Aid Asia. He also founded China Travel Trends, as well as award-winning China digital marketing firm Dragon Trail in 2009. Dr. Mathew McDougall has been involved in the Chinese internet and media industries for over a decade and is a renowned expert on digital marketing, especially in the area of socially led online marketing. Dr. McDougall is currently the CEO and founder of Digital Jungle, a leading Chinese social media marketing agency.

Cinnamon TBC Asia is presented by Cinnamon Hotels & Resorts in association with the Professional Travel Bloggers Association (PTBA) and the national carrier SriLankan airlines, and is also supported by Sri Lanka Tourism, Four Communications, Chamber of Commerce, Sri Lanka Telecom Mobitel, International Finance Corporation (IFC), Sri Lanka Convention Bureau (SLCB), Wijeya Newspapers, E FM, Travel Click International, Uptown Kandy, Reap Digital, C Visit and PATA.