Sri Lanka Tourism at SATTE 2016 to attract high-end Indian tourists

The Sri Lanka Tourism Promotion Bureau participated in South Asia’s Travel and Tourism Exchange (SATTE) 2016, New Delhi, India along with 32 industry members inclusive of hoteliers and tour operators from Sri Lanka. 

SATTE, South Asia’s leading travel and tourism event, was held in New Delhi at Pragati Maidan from January 29 to 31, 2016. Over the years, SATTE has grown both in terms of exhibitors and visitors (including international and domestic buyers) and today it is the biggest networking forum for the travel and tourism industry in South Asia.

Sri Lanka Pavilion at SATTE was inaugurated with the lighting of the traditional oil lamp by Sri Lankan High Commissioner for India Esala Weerakoon. 

“New Delhi carries vast potential to contribute high level of economic benefits to the tourism sector in Sri Lanka and arranging over 30 industry participation at the fair gives the opportunity for the industry to understand the overall market and consumer behaviour of the Indian market in order to further develop strategies to attract tourists to Sri Lanka,” said SLTPB Assistant Director Viranga Bandara, who participated in the fair on behalf of Sri Lanka Tourism.  

The pavilion represented product offering of ‘eight wonderful experiences in eight wonderful days’ concept along with the Ramayana trail of Sri Lanka, which is gaining momentum as an ideal product offering to the Indian market.

In the 12 months to December 2015, tourist arrivals from India to Sri Lanka were at 316,247 which was a 30 percent increase YoY and the target for 2016 is 414,400.