findmyfare-retailgenius e-cash back promotion a success
15 Nov 2015 - {{hitsCtrl.values.hits}}
findmyfare.com, Sri Lanka’s largest online travel agency, recently joined hands with retailgenius.com to launch the ‘findmyfare.com Shopping Festival’. The promotion, which concluded recently, was a huge success and drove significant amounts of traffic to both websites and also led to a boost in online transactions.
As part of the promotion, customers who booked any flight or hotel on the findmyfare.com website were eligible to receive e-cash for the entire value of their purchase, which they could then spend on the retailgenius.com website. The promotion enabled customers to enjoy savings and a range of discounts on the large variety of fashion products, accessories, jewellery, electronics, mobile devices and home and living appliances that were featured on retailgenius.com. Both websites had a combined total of 20,000 hits during the promotion period.
Commenting on the offer, findmyfare.com CEO and Co-Founder Thushan Shanmugarajah stated, “We are really pleased at the success of the very first collaborative promotion between findmyfare.com and our sister company retailgenius.com. By using this marketing strategy to channel traffic towards both websites, we’ve managed to drastically increase the number of hits on both websites and we’ve given online sales a significant boost.
Our focus has always been on providing our customers with added value and convenience. This creative e-cash mechanism enabled our valued customers to literally get their cash back and spend it on a variety of high-quality products that were featured on retailgenius.com. Innovative thinking and fresh perspectives on travel and marketing have always been cornerstones of the findmyfare.com brand and we are delighted to observe that this promotion encouraged many of our potential and existing customers to embrace the benefits of online shopping.”
Also commenting on the offer, retailgenius.com CEO and Co-Founder Abishek Sithampalam stated, “Since its launch in 2015, retailgenius.com has secured its position as Sri Lanka’s no.1 online retail market-place, which provides customers with access to exclusive high-end brands. findmyfare.com has already established a strong online customer base in Sri Lanka and this promotion encouraged many findmyfare.com customers to visit retailgenius.com and make a purchase at no extra cost.
Our website has over 300,000 local users each month and features up to 1500 brands under 30 diverse categories, we are really pleased with the outcome of this promotion as it created a significant amount of awareness about retailgenius.com and generated a great deal of excitement about our offering.”
Since its launch in 2012, findmyfare.com has become Sri Lanka’s ultimate one-stop travel shop, providing the best travel deals available in the market-place. The findmyfare.com site allows customers to search, compare and book affordable flights and hotels around the world. All the features of the findmyfare.com website are also designed to make the process of researching, choosing and paying for a holiday as simple, easy and convenient as possible.
