With the fierce competition in the smartphone market OPPO, has decided to take big steps to come out on top of the game through innovative – an attribute the brand is well-known for. 

OPPO will be launching a brand-spanking new series - RENO. With much global buzz over Reno 10x ZOOM, the brand is shifting to gain broader appeal that caters to a larger audience with a much more inclusive design and specific aesthetics for a more luxurious experience.

Focusing on the bold design language, a classic hallmark of OPPO, OPPO is trying to shift focus on their superior camera technology with RENO. The device features the shark-fin pop-up camera, a Snapdragon 855 processor and a triple-camera setup with a 10x hybrid zoom lens. 

OPPO RENO 10x Zoom Edition, on the other hand, has a 6.65-inch full-HD+ AMOLED display and it is powered by an octa-core Qualcomm Snapdragon 855 processor. The smartphone has 48MP Sony IMX586 sensor clubbed with an f/1.7 aperture which would make selfies super crisp and sharp. The flagship handset of the company sports a 13MP secondary sensor that has a periscope telephoto lens on top clubbed with an 8MP super wide angle sensor.

OPPO also plans to launch a 5G-ready version of OPPO RENO series. 

The move by OPPO is strategic and rational as many loyal fans now demand more innovation and apart from cutting-edge designs. The RENO series packs a lot of punch in terms of the overall design, build quality and the camera specifications.