The city’s fashion scene is set to dazzle as renowned Indian brands ITR and Dhora prepare to launch their highly anticipated collaborative collection on the 14^th of June 2024, at The Design Collective (TDC). This event promises to be a celebration of Indian heritage with a contemporary flair, blending ITR’s exquisite, handcrafted textiles with Dhora’s minimalist and elegant jewellery.

The collection launch will kick off with an exclusive event on the evening of June 14th from 6:30 PM to 10:00 PM, offering attendees a first look at the unique pieces. Guests will have the opportunity to meet the talented designers behind the brands and enjoy a sophisticated shopping experience complemented by refreshments. The excitement continues June 15th and 16th, with doors opening at 10:00 AM each day for those eager to explore the collection further.

The Design Collective, an inclusive fashion store founded by Shahili Gomes McCoy and Binu Wickremasinghe, is the chosen venue for this prestigious event. Known for its curated selection of high-quality fashion pieces, The Design Collective provides the perfect backdrop to showcase the synergy between ITR’s rich textile heritage and Dhora’s sleek, modern jewellery designs.

Shahili Gomes McCoy, co-founder of The Design Collective, shared her enthusiasm for the collaboration with the Daily Mirror: “We are thrilled to host the launch of this exceptional collection. Both ITR and Dhora bring such rich cultural narratives through their designs, and their collaboration represents a beautiful fusion of tradition and contemporary style. It’s a perfect fit for our store, which is dedicated to celebrating diversity and creativity in fashion.”

Post-launch, the collection will be available for purchase both at The Design Collective’s physical store and online, ensuring that fashion enthusiasts everywhere can access these limited-edition pieces. Given the unique nature of the collaboration and the anticipated high demand, early purchases are highly recommended.

The launch event is more than just a shopping opportunity; it's a chance to immerse oneself in a blend of cultures and craftsmanship, to meet the visionary designers, and to experience first-hand the meticulous artistry that defines ITR and Dhora. As Colombo prepares for this sartorial event of the season, it is clear that this collection will set a new standard in the fusion of traditional and modern design.

Mark your calendars for June 14th and join ITR, Dhora, and The Design Collective in celebrating this exceptional collaboration that promises to leave a lasting impact on the fashion landscape.