World Travel Market (WTM), the leading global event of travel and tourism trade, was held recently at the Excel Exhibition Hall, London, UK. Having foreseen the unique opportunity to promote Sri Lanka as a renowned destination in world travel, Sri Lanka Tourism Promotion Bureau (SLTPB) arranged participation at the event, along with 64 partners of the industry. 

Sri Lanka Tourism in collaboration with the travel industry has been participating at this event for over 40 years. The main objective of facilitating this event is to provide Sri Lankan travel industry an opportunity to meet, interact and network with travel and tourism industry partners from the UK and around the world to gain immediate competitive advantage for the Sri Lanka travel industry and stay abreast with the latest developments in the travel industry. The travel fair provided the small and medium hotels and travel agents (SME sector) a valuable opportunity to participate at WTM at a concessionary rate this year as well.

The Sri Lankan pavilion encompassing an area of 280 square meters took a cutting-edge position of theming the stand ‘Tea and sand’. The backdrop of the stand depicted a tea estate. Altogether 64 travel agents from Sri Lanka participated in WTM this year which is an all-time high. All visitors to the Sri Lankan pavilion had a rare chance of enjoying a cup of pure Ceylon tea.