Sri Lanka made a strong statement at the Tokyo's biggest travel and tourism fair - JATA Tourism Expo in Japan with some cutting edge below the line marketing activities that included exhibition site, display and merchandising, media interviews and PR articles on Sri Lanka as a destination " Must visit in ones lifetime" said Sri Lanka Tourism Promotions Bureau in a communique.

Chairman Sri Lanka Tourism Promotions Bureau Rohantha Athukorala said 'Leaders of the Japanese Tourism Industry and Government are thinking big. They want JATA Tourism Expo the prime event in the world for this global industry' which is excellent due to the strong partnership Sri Lanka has with the conference organizers. But what we need is to get into social media which is the in thing among potential travelers he voiced.