Sri Lanka as a destination has been promoted under two new themes at the World Travel Market (WTM), one of the largest global travel and tourism events at the London ExCel Exhibition Centre.

Sri Lanka Tourism Promotion Bureau (SLTPB) launched two key promotional themes at the WTM ‘Sri Lanka -Ideal Wedding Destination’ and Cricket during their four day hard promoting events towards one million arrivals by the end of this year.

The Sri Lankan delegation at WTM, comprises of nearly 125 members, representing 53 destination management companies in the hotel and resorts sector. During WTM 2012, exclusive media interviews will take place with the view of promoting Sri Lanka under the main theme of ‘Wonder of Asia,’ whilst enhancing the two sub themes of promoting Sri Lanka as an ideal destination for weddings and honeymoons and also as a destination for cricket. Accordingly, during the first two days of the exhibition, a traditional wedding ceremony, enriched with customs was featured at the stall, providing an ideal opportunity for visitors to witness the culturally-rich traditions of Sri Lanka. SLTPB will focus on promoting Sri Lanka as a cricketing destination on the third day of the exhibition, during which stall staff and exhibitors will wear Sri Lanka Cricket T-shirts.

Sri Lanka Cricket T-shirts and miniature bats will be distributed to visitors to the stall and SLTPB has also invited the English Cricket Board, main cricket clubs and their presidents to grace the event by contributing to the planned raffle draws. In addition, a programme to promote Ceylon Tea will be held at the time of the exhibition, providing a rare chance to the visitors to enjoy a cup of pure Ceylon Tea.